It’s become a point of discussion within the watch collecting community of how many times, a watch brand will choose to announce an existing watch, in a new color and give us a call it a new watch. What causes these discussions to often turn ugly is when a color honestly, that is applied to a current watch, doesn’t quite address the watch in question. From first launch to offering the same timepiece in several other colors, how does any watch brand manage this thought process?
For the launch of their UR-100V “Blue Planet”, the sixth version of the UR-100 since its launch in 2019, master watchmaker, Felix Baumgartner and chief designer Martin Frei to deal with this very question.
“When I envision a [new] watch, normally I visualize it in a plain steel [execution]. It’s similar to the most neutral version. You can say black on the other hand has a similar aesthetics. That’s why I actually such as these two colours; rather that they are not shades, they’re non colors. They reflect the world around, ” begins Charlie.
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He adds, “When you have the natural version of this watch finally in the flesh, and you are able to see how light reflects on it, that’s when I think it is feasible for Felix and i also to imagine what other colors or treatments could be applied to one of our watches. For URWERK, we have a palette of options, in terms of materials and how we treat the surfaces of these materials. ”
Felix joins the actual conversation then to proclaim, “It’s not a difficult thing for Frank and I, we keep it quite organic, all of us discuss the particular fantasy realms of our horological industry, share stories, conduct research and try out different things that we feel might work for the brand we’ve forged. It does not happen too often for us, but from time to time, the celebrities align, and that we find an approach that is associated with appeal to both our senses. We after that commit to creating a series of the watch in question with this possibility in effect. We love how this approach and the freedom that it allows, works for Jack and I. ”
Says Martin, “It’s alchemy, it’s super pleasurable work, to try different materials on familiar designs. At times we find certain approaches not feasible, but it is during the process of the attempt that people discover brand new realms. That feels like a game for us, but you know what we decided we enjoy this. ”
“You know for the UR-100V “Blue Planet” all of the aspects of it that are in blue - shades of blue that Martin and that i are both happy to share with the entire world on this view - this particular didn’t happen overnight. It is taken up almost a year now to get all of the colors just right for the enjoy, ” chunks up Felix.
The URWERK UR-100V “Blue Planet” gets its glowing blue from a azure PVD-treated metal case with a titanium caseback and a orange PVD sandblasted steel overhead. The pink within the movement of the see is as well a PVD treatment, but as you can see, various shades of violet are applied from component to component, making a great richness of depth across the wristwatch. It’s no wonder the simple act regarding applying purple to the UR-100V has required the dynamic duo an entire year.